“Of course, my creative process wouldn’t have been complete—and I always give credit where credit is due—without Kanye or Ye,” she said. “He brought his team and introduced me to Willo [Perron, a designer] and came up with the new name. That was actually his idea. And the packaging shapes were his and even the fonts he did, just like SKIMS.”
Kardashian showcased a few different mood boards with pictures of neutral stone sculptures tacked onto them. The various sculptural, abstract pieces served as inspiration for her skincare line’s packaging.
“You guys should have seen the first set of packaging,” she continued. “When I tell you Kanye walked in the room and was like, ‘This is not it,’ and he was right. Packaging is definitely his thing.”
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“What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,” Kardashian said in a press release. “Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise—and I knew I had to share my learnings.”
Kardashian and West married in 2014, though she officially filed for divorce in 2021. They share four children together: North, Saint, Chicago, and Psalm West.
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